The Office of the Brand of Abu Dhabi explains (in yesterday’s Guardian) whom it is trying to attract:
They are people who use travel to enrich themselves, always seeking new experiences in new countries … They want unique experiences that feed their sense of discovery. They reject the sameness that increasingly dominates their lives … they crave authenticity, exclusivity, quality.
I feel … targetted. Though I’m not planning a trip to Abu Dhabi any time soon (it would involve flying, for one thing, and generally speaking we don’t). But is that why I travel? It seems so … shallow, when you put it like that.
On Tuesday afternoon, on the way to the Albert Hall for Prom 64 (on the final leg of our journey home from Rosenheim via Brussels, trains all the way) after an hour or so browsing the treasures displayed at the British Library (Jane Austen’s own writing-desk, on which the cancelled chapters of Persuasion are displayed—the actual writing-desk! the very pages on which she wrote, with all the crossings-out and second thoughts right there!), I was trying to explain to Andrew why I choose to take the laptop with me on trips these days and to keep up with my email, rather than getting away from it all as he does.
My reasoning is that if I make myself available to my correspondents, especially my customers, as I go, then I can travel far more than I otherwise would (at the cost of a small sacrifice of time while going along). But why do I want to travel more? My home is nice enough, modulo the climate—it’s not a mystery, of course, why anyone would want to get away from the English winter, damp and grey as it is, but why travel at this time of year? The reasons that occurred to me at the time had to do with foreign languages, with being somewhere different (whatever that means), and with feeling the sun on my skin (it’s been a wet summer here).